Drive customer acquisition and commerce revenue growth through innovative and data-driven marketing and growth initiatives.
Collaborate with product management to optimize user onboarding, activation, retention and revenue generation strategies.
Conduct market research and competitive analysis to identify growth opportunities, customer needs, and user behavior trends.
Build and enhance the company’s brand positioning, ensuring consistent messaging and brand identity across all touchpoints.
Develop and execute digital marketing campaigns, including content marketing, SEO/SEM, social media, email marketing, WhatsApp and advertising.
Analyze and interpret growth metrics and data to measure the effectiveness of product and marketing initiatives and optimize performance.
Collaborate with the business teams to align growth and revenue objectives, enabling seamless orders and revenue generation and conversion.
Stay up-to-date with industry best practices and mentor the team on emerging trends in growth hacking, product-led growth, branding, and digital marketing.
